SWAAPZY was launched in 2021 with a mission statement that set the scene “SWAAPZY As The Biggest Sustainable Clothing Trend That Never Was”.
Whether you call it Eco, Ethical, Green, Slow, Conscious or Responsible – the real fact is those traditional sustainable brands out there are just not enough to soften environmental impact on behalf of the clothing industry.
SWAAPZY garments can be worn and loved season after season. Good clothes do not go out of fashion. We are inspired by the items that have been in our wardrobes for years - because true style is timeless, not transient and throwaway. Our versatile day-to-evening pieces are made to the highest quality. They are designed to last and be loved.
We don't want to preach about ethics to our clients. We simply want to create the solution for them. People want fashionable clothes and they should be able to buy them without worrying about the impact on the world. We are creating an alternative - both modular and sustainable choice that puts design and quality first.
SWAAPZY is a result of several years of working in modular fashion revolution where the big brands would prioritize making money over all else. Is it possible to run a successful company and still have a heart? Yes, with determination and strong beliefs anything is possible.
It just takes one SWAAPfrom everyone to make a difference.